About be citable

be citable exists because AI search is rewriting how B2B buyers find software - and most SaaS companies have no idea it's happening.

I'm Harriet, an SEO and GEO specialist with in-house experience across B2B SaaS - from early-stage startups to established scale-ups. I've spent the last few years building demand generation and search programmes from scratch, which means I've seen firsthand what separates the brands AI recommends from the ones it ignores.

This year, the companies I've worked on have tripled organic and AI search leads year-on-year. Leads from AI search convert at around 80% - significantly above industry benchmarks. That's not a fluke. It comes from treating AI visibility as a measurable, manageable channel rather than a mystery: tracking citation rates across ChatGPT, Claude and Google AI Overviews, running monthly audits, and connecting GEO work directly to pipeline.

Most of what gets written about GEO is either too theoretical to act on or too generic to apply to a specific business. be citable exists to close that gap - practical frameworks for founders and marketers who need to move fast without hiring a specialist or an agency.