51% of B2B software buyers now start their research with AI - not Google. (G2, 2026)
Get found by AI.
Most B2B SaaS companies aren't showing up in AI search results. Here's how to fix that - no specialist required.
Four pillars of GEO
Everything your B2B SaaS needs to show up in AI search - organised into the four pillars of GEO (generative engine optimisation).
Technical Foundation
Is your site crawlable, fast and structured for AI to read? The infrastructure that makes everything else possible.
Explore →On-Site Optimisation
The content you own. Question-led headings, FAQs and extractable answers that AI can cite directly.
Explore →Off-Site Authority
What others say about you online. Reviews, PR mentions, listicles and third-party coverage that builds trust with AI systems.
Explore →Monitor Citations
Track your AI search visibility over time. Tools, frameworks and metrics to know what's working.
Explore →[ AI search is different ] Google ranks pages. AI cites sources. Most SaaS brands aren't optimised for either. We fix that.
[ Built for founders and small teams ] No agency jargon. No 6-month roadmaps. Everything here is written for people running lean who need to act fast.
[ Practical, not theoretical ] Frameworks you can apply this week. Not trend pieces about the future of search.
Start here.
What is GEO? The Beginner's Guide to Generative Engine Optimisation
Everything you need to know about GEO - what it is, how it differs from SEO, and how to get started.
Read →
How to find out if your SaaS is showing up in AI search
A simple audit you can run in an afternoon to see exactly how ChatGPT, Perplexity and Google AI describe your product.
Read →
Technical foundation for GEO: the basics of getting AI to read your site
Crawlability, structured data and the few technical decisions that actually move AI citations.
Read →AI search is changing how B2B buyers find software.
Practical GEO guides and frameworks for SaaS founders and marketers - straight to your inbox. No fluff.