Everything you need to show up in AI search.
Practical, tested frameworks for B2B SaaS teams.
On-Site Optimisation
Content and structure that AI tools want to quote.
On-site optimisation for GEO: write pages AI will quote
The basics of structuring content so AI tools can extract clean, citable answers.
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Meta titles and descriptions for GEO: what AI uses
How to write meta titles, meta descriptions and social tags that help Google rank your pages and help AI cite them accurately.
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How to structure your SaaS homepage so AI describes you
The homepage decisions that change how ChatGPT, Perplexity and Claude describe your product - hero copy, category framing, proof and schema.
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FAQ pages for GEO: how to write answers AI will quote
Why FAQ pages are the highest-leverage page type for GEO and how to write answers AI tools quote verbatim.
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Entity optimisation for B2B SaaS: how AI learns who you are
How AI tools build a model of your company as an entity, and the moves that make your SaaS unambiguous to AI.
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Comparison and alternative pages for GEO: earn citations
How to build 'vs', 'alternatives to' and 'best for' pages that win the AI citations buyers see the week they buy.
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Writing pages AI will quote: AEO content structure for B2B SaaS
The AEO content structure - question-led H2s, direct answers, named entities - that gets B2B SaaS pages quoted by ChatGPT, Perplexity and Google AI.
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How to rank in ChatGPT: 7 things that actually work
The seven moves that actually get B2B SaaS brands cited inside ChatGPT, in priority order.
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