Everything you need to show up in AI search.
Practical, tested frameworks for B2B SaaS teams.
GEO Basics
Start here. The fundamentals of generative engine optimisation.
What is GEO? The beginner's guide to AI search
Everything you need to know about GEO - what it is, how it differs from SEO, and how to get started.
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Definitions and comparisons
What is AEO? Answer engine optimisation explained
A plain-English definition of answer engine optimisation, how it differs from SEO and GEO, and why it matters for B2B SaaS.
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GEO vs SEO: what's the difference, and do you need both?
How GEO differs from traditional SEO, where they overlap, and how B2B SaaS teams should split their time between the two.
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AEO vs SEO: what's different and how to do both
Where AEO and SEO overlap, where they genuinely differ, and how B2B SaaS teams should split their time.
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GEO, AEO, LLMO, AI SEO: why so many names?
GEO, AEO, LLMO, AI search optimisation - they all mean roughly the same thing. Here's why the names exist, which ones are winning, and what to call it.
Read ->Strategy and planning
GEO strategy for B2B: where to start
A strategic-level guide to building a 90-day GEO plan for a B2B business - how to audit, prioritise across pillars, and measure progress.
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GEO for SaaS companies: a practical guide
Why GEO is high-stakes for SaaS, the prompts buyers actually use, and a four-pillar framework to get cited by ChatGPT, Perplexity and Google AI.
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AEO for B2B marketing: what it is and how it works
What AEO is, why it matters specifically in B2B, and the four techniques that actually move citations for SaaS companies.
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Do you need a GEO agency? Or can you do it yourself?
An honest, advisor-style look at when a generative engine optimisation agency is the right call, when it isn't, and what to do instead.
Read ->Going deeper
Prompt research for GEO: how to find the prompts to own
How to find the AI prompts your buyers actually use, map intent to pages, and run prompt research alongside traditional SEO keyword research.
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Training data vs RAG: why AI tools cite you differently
Why ChatGPT, Perplexity, Claude and Google AI cite you differently - and how to plan around the training-vs-retrieval split.
Read ->Technical Foundation
The infrastructure that lets AI crawlers find and parse your site.
Technical foundation for GEO: get AI to read your site
Crawlability, structured data and the few technical decisions that actually move AI citations.
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Schema markup that actually helps AI cite you
The schema types worth implementing, and the ones that are a waste of time.
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llms.txt: what it is, why it matters, and how to add it
A plain-English guide to llms.txt - what it is, whether AI tools honour it, and how to publish one in under an hour.
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How to make your SaaS site crawlable for AI
Which AI bots to allow, how to configure robots.txt and sitemaps, and the common mistakes that quietly block citations.
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How to run a technical GEO audit on your SaaS site
The step-by-step audit, the best free and AI-powered tools, and how to prioritise the fixes that actually move citations.
Read ->On-Site Optimisation
Content and structure that AI tools want to quote.
On-site optimisation for GEO: write pages AI will quote
The basics of structuring content so AI tools can extract clean, citable answers.
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Meta titles and descriptions for GEO: what AI uses
How to write meta titles, meta descriptions and social tags that help Google rank your pages and help AI cite them accurately.
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How to structure your SaaS homepage so AI describes you
The homepage decisions that change how ChatGPT, Perplexity and Claude describe your product - hero copy, category framing, proof and schema.
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FAQ pages for GEO: how to write answers AI will quote
Why FAQ pages are the highest-leverage page type for GEO and how to write answers AI tools quote verbatim.
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Entity optimisation for B2B SaaS: how AI learns who you are
How AI tools build a model of your company as an entity, and the moves that make your SaaS unambiguous to AI.
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Comparison and alternative pages for GEO: earn citations
How to build 'vs', 'alternatives to' and 'best for' pages that win the AI citations buyers see the week they buy.
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Writing pages AI will quote: AEO content structure for B2B SaaS
The AEO content structure - question-led H2s, direct answers, named entities - that gets B2B SaaS pages quoted by ChatGPT, Perplexity and Google AI.
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How to rank in ChatGPT: 7 things that actually work
The seven moves that actually get B2B SaaS brands cited inside ChatGPT, in priority order.
Read ->Off-Site Authority
The mentions, links and signals that earn citations.
Off-site authority for GEO: how to get cited by AI
Why AI tools trust third-party sources, and how to earn the reviews, listicles and mentions that move citations.
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Why ChatGPT keeps recommending your competitors: source ranking
The source ranking that decides which B2B SaaS tools ChatGPT recommends, and how to get into the highest-weight sources.
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How to get your SaaS listed on the sites AI trusts
The third-party sites AI tools cite most for B2B SaaS recommendations - and a 30-day plan for getting onto them.
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Digital PR for GEO: earn mentions that change what AI says
Which placements move AI citations, how to pitch them, and how to measure whether coverage actually changed what AI says.
Read ->Monitor Citations
Track where, when and how AI tools are talking about you.
Monitoring AI citations: how to track your visibility
Which prompts to run, which metrics matter and how often to audit your AI search visibility.
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How to find out if your SaaS is showing up in AI search
A simple audit to see exactly how ChatGPT, Perplexity and Google AI describe your product.
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The free GEO audit you can run in an afternoon
The exact prompts to run in ChatGPT, Perplexity and Claude, what to score, and how to turn the results into a backlog.
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GEO metrics that actually matter: what to track and ignore
The small set of GEO metrics worth tracking for B2B SaaS - and how to report progress without faking precision.
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The zero-click problem: when AI cites you but nobody clicks
What zero-click GEO means for your traffic and pipeline - and the concrete moves to make AI citations pay even without the click.
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Best AEO tools for B2B marketing in 2026
12 AEO tools compared - what they do, who they suit, what they cost. Profound, Peec AI, Otterly, Scrunch, AthenaHQ and more.
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Best ChatGPT rank trackers in 2026 (free and paid)
Free and paid ChatGPT rank tracker tools for B2B SaaS, plus the simple manual audit you can run today.
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Best AI brand visibility tools for B2B SaaS
AI brand visibility analysis tools compared honestly, with the right pick at each stage of growth.
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