What is GEO and why does it matter for B2B SaaS?
Generative Engine Optimisation explained — and why it's now as important as ranking on Google.
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Everything you need to show up in AI search.
Practical, tested frameworks for B2B SaaS teams. Pick a category or read straight through.
GEO BasicsOn-Site Optimisation Monitor Citations On-Site Optimisation On-Site Optimisation Technical Foundation Off-Site Authority On-Site Optimisation Monitor Citations Technical Foundation
What is GEO? The Beginner's Guide to Generative Engine Optimisation
Everything you need to know about GEO — what it is, how it differs from SEO, and how to get started.
Read →How to find out if your SaaS is showing up in AI search
A simple audit to see exactly how ChatGPT, Perplexity and Google AI describe your product.
Read →The fastest way to improve your AI search visibility
Three changes that move the needle in weeks, not quarters — written for lean teams.
Read →GEO vs SEO: what actually changes for your content team
Where the two overlap, where they diverge, and what to stop doing.
Read →Schema markup that actually helps AI cite you
The schema types worth implementing, and the ones that are a waste of time.
Read →Why ChatGPT keeps recommending your competitors
Decoding what AI assistants pull from, and how to get into that pool.
Read →Writing pages AI will quote, not just rank
Structuring content so it's citable — clear claims, named entities, defensible sources.
Read →The honest review of AI search tracking tools (2026)
Which tools are worth paying for, which to skip, and what to build yourself.
Read →llms.txt: hype, useful, or both?
What it does, what it doesn't, and whether it deserves a slot on your roadmap.
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