[becitable]
[GEO Basics]

The B2B SaaS founder's first week in GEO

Category: GEO Basics · Reading time: 9 min

Open notebook and coffee cup on a desk, ready to start a week of GEO work

Most founders try to start GEO by reading 30 articles and then doing nothing. The cure is a small, time-boxed week of concrete moves. This is the plan I'd run for a B2B SaaS that has never thought about GEO before.

What is the goal of your first week?

The goal isn't to be cited everywhere by Friday. It's to know where you stand, fix the embarrassing technical gaps, and plant the seeds (schema, listings, one good guide) that compound over the next 60-90 days. Treat GEO like compound interest, not a campaign.

  1. Day 1

    Baseline your AI visibility

    • Run 10 buying-intent prompts in ChatGPT, Perplexity and Claude (e.g. 'best X for Y', 'alternatives to Z').
    • Screenshot each answer. Note whether you're mentioned, in what position, and which sources are cited.
    • Save the prompts in a doc - you'll re-run them monthly.
  2. Day 2

    Audit crawlability

    • Open robots.txt. Explicitly allow GPTBot, OAI-SearchBot, ClaudeBot, PerplexityBot, Google-Extended.
    • Confirm your homepage, product page and pricing page serve real HTML (view source, not inspect).
    • Generate or check your sitemap.xml. Reference it from robots.txt.
  3. Day 3

    Fix the entity layer

    • Add Organization JSON-LD on your homepage with a thorough sameAs array (LinkedIn, G2, Capterra, X, GitHub).
    • Add SoftwareApplication schema on your product page with category and pricing.
    • Confirm your About page names a real person, not a logo-only 'team'.
  4. Day 4

    Rewrite one page for citation

    • Pick your highest-intent page (usually the homepage or a category page).
    • Add a one-paragraph definition at the top that answers 'what is this?' in plain language.
    • Add an FAQ section with 4-6 real customer questions and FAQPage schema.
  5. Day 5

    Plant off-site signal

    • Claim and complete your G2 and Capterra profiles. Add a short, specific category description.
    • Find one relevant subreddit and write a genuinely useful comment (no link).
    • Update your LinkedIn company page so the description matches your product page.
  6. Day 6

    Ship one citable guide

    • Write one 1000-1500 word guide that genuinely answers a question your customers ask.
    • Use a clear H1, descriptive H2s, and a TL;DR paragraph at the top.
    • Attribute it to a real author. Add Article schema.
  7. Day 7

    Set up a monthly cadence

    • Calendar a monthly re-run of your 10 prompts from Day 1.
    • Calendar a quarterly review of competitor positioning in AI answers.
    • Pick one off-site move to repeat every week (review, comment, mention).
A founder-friendly first week. Roughly 60-90 minutes per day.

What you should expect to see after a week

  • A documented baseline of how AI tools currently describe you (or don't).
  • A crawlable, schema-marked site that AI tools can actually parse.
  • One genuinely citable page or guide live.
  • Two or three off-site signals in motion.

You should not expect to see new citations in week one. Most AI tools refresh their index over weeks, not days. The point of week one is to stop being invisible.

What if you only have one day?

If you can spare a single day instead of a week, do four things:

  1. Allow AI crawlers in robots.txt.
  2. Ship Organization and SoftwareApplication schema.
  3. Claim G2 and Capterra.
  4. Rewrite your homepage opening paragraph to be a clean, citable answer to "what does this product do?".

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