A ChatGPT rank tracker is a tool that runs a defined set of prompts in ChatGPT on a schedule and records whether your brand is mentioned, which competitors appear alongside you, and which sources ChatGPT cites. Unlike Google rank trackers, there is no fixed "position 1" - ChatGPT either names you or it does not. This guide covers the best free and paid ChatGPT rank tracker tools for B2B SaaS, and the manual audit you can run today without buying anything.
How do ChatGPT rank trackers work?
ChatGPT rank tracking tools work by automating prompt runs. You give them a list of buyer-relevant prompts (for example, "best customer support software for B2B SaaS"), and the tool runs each one against ChatGPT on a defined cadence - typically daily or weekly. They then record three things: whether your brand was mentioned, which competitors were named, and which URLs ChatGPT cited as sources. Most platforms aggregate this into a share-of-voice score over time.
Is there a free ChatGPT rank tracker?
Yes. HubSpot AI Search Grader is fully free and gives you a one-off ChatGPT visibility score. Otterly.ai and Peec AI both run usable free tiers that cover a small prompt set on ChatGPT and one or two other AI tools. For an unlimited-prompt free option, you run the audit manually - the free GEO audit guide walks through it in an afternoon.
The best ChatGPT rank tracker tools in 2026
The shortlist below covers the ChatGPT rank tracking tools B2B SaaS teams actually use. Pricing notes are indicative - check the vendor for current plans.
| Tool | Tier | What it does |
|---|---|---|
| HubSpot AI Search Grader | Free | One-off ChatGPT visibility score. Great for a free baseline; not a tracker. |
| Otterly.ai | Freemium | Daily prompt tracking across ChatGPT, Perplexity and Gemini. Generous free tier for early-stage SaaS. |
| Peec AI | Freemium | Clean ChatGPT rank tracker with citation source breakdown and free trial. |
| Profound | Paid | Enterprise-grade ChatGPT mention tracking with sentiment, share of voice and competitor benchmarks. |
| AthenaHQ | Paid | PPC-style dashboards for share of voice in ChatGPT and other AI tools. |
| Scrunch AI | Paid | ChatGPT rank tracking plus on-page recommendations in one platform. |
| Ahrefs Brand Radar | Paid | ChatGPT and AI Overview mentions inside the Ahrefs UI - included with existing plans. |
| Semrush AI Toolkit | Paid | AI visibility module that bolts onto Semrush; convenient if it is already your SEO stack. |
| Goodie | Paid | Managed AI search visibility - more service than tool, but tracks ChatGPT directly. |
How to track your ChatGPT rankings manually
You do not need a tool to start. The manual audit is three steps:
- Write 10-20 buyer-intent prompts a customer would actually type into ChatGPT.
- Run each prompt in a fresh ChatGPT session (logged out, no memory) and record whether you are mentioned, which competitors appear and which sources ChatGPT cites.
- Repeat monthly. Track the score in a single sheet - movement matters more than the absolute number.
This is exactly the workflow most paid trackers automate. If you outgrow the spreadsheet, that is the moment to buy a tool - not before.
Which ChatGPT rank tracker should you actually pick?
For early-stage B2B SaaS, start with Peec AI or Otterly.ai on their free tier. For growth-stage teams reporting to a CMO, Profound or AthenaHQ are the defaults. If you already pay for Ahrefs or Semrush, use their AI modules before adding a dedicated tool.
Once you are tracking, the follow-ups are the broader best AEO tools shortlist and the GEO metrics that actually matter.